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One Billion Customers: Lessons from the Front Lines of Doing Business in China

James McGregor




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 | #687443 in Books |  James McGregor |  2007-09-04 |  2007-09-04 | Original language:English | PDF # 1 |  8.44 x.80 x5.50l,.65 | File type: PDF | 320 pages

 | One Billion Customers Lessons from the Front Lines of Doing Business in China

||0 of 0 people found the following review helpful.| Entertaining and Enlightening|By Edward J. Barton|The book is a good primer for anyone looking to conduct business in China. The book itself is getting dated, even the second edition, and the Chinese are becoming more Westernized in their business interactions. However, it cannot be understated that any attempt by a Western business executive to show respect for the traditions,|From Publishers Weekly|The promise and perils-mostly the latter-that Western businesses face in China's huge but chaotic market are probed in this illuminating if not quite reassuring primer. Ex-Wall Street Journal China bureau chief McGregor presents a series o

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a d...

You easily download any file type for your gadget.One Billion Customers: Lessons from the Front Lines of Doing Business in China   |  James McGregor.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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